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Case study: transforming Hugme - a fusion of manufactory and online retail

  • E-commerce
  • Marketplaces
  • Manufacturing

Project Overview

In the world of e-commerce, bridging the gap between manufacturing excellence and online retail prowess can be a game-changer. Our collaboration with Hugme, a unique manufactory and online retail store, exemplifies the power of innovative solutions.


  • E-Commerce Excellence: Hugme sought to elevate its online presence by creating an e-commerce platform that seamlessly showcased its products.
  • Digital Marketing Domination: A comprehensive digital marketing strategy was needed, encompassing Search Engine Marketing (SEM), Social Media Marketing (SMM), AdWords, and a strong presence on platforms like Facebook and Instagram.
  • Offline Branding: Hugme also aimed to establish a strong offline presence through participation in conferences and trade shows.

Our Solutions

E-Commerce Transformation:

Crafting Excellence: We designed and developed an e-commerce site that mirrored dedication to craftsmanship. Every product detail was meticulously presented to resonate with online shoppers.

Digital Marketing Mastery:

  • SEM & SMM Strategy: Our team devised a strategic plan that leveraged the power of Search Engine Marketing (SEM) and Social Media Marketing (SMM) to amplify reach.
  • AdWords Mastery: By utilizing the precision of AdWords, we ensured that products were prominently displayed to potential customers.
  • Social Engagement: We created engaging campaigns on platforms like Facebook and Instagram to connect with Hugme’s target audience.

Offline Brand Amplification: 

Conference and Trade Show Presence: Offline branding received a significant boost through well-planned participation in conferences and trade shows.

The synergy between traditional craftsmanship and modern e-commerce was seamlessly achieved. Hugme’s online platform became a showcase for their exquisite products, attracting a broader audience of appreciators.

Our comprehensive digital marketing strategy drove traffic, engagement, and conversions. Hugme’s products found their way into the hearts and homes of customers.

Discover how our e-commerce expertise and digital marketing prowess can elevate your brand. Contact us today, and let’s explore the journey of growth together.